Southwest Airlines

About Southwest Airlines

Southwest Airlines Co. (LUV) is an American low-fare airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007) also the largest airline in the world by number of passengers carried. It is also the 6th largest U.S. airline by revenue. It also maintains the fourth-largest fleet of aircraft among all of the world's commercial airlines (Tied 4th place with Northwest Airlines)

Southwest Airlines has carried more customers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation’s Bureau of Transportation Statistics. Southwest Airlines is one of the world's most profitable airlines and in January 2008, posted a profit for the 35th consecutive year.

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Mentioned In 6 Articles
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Explore Article Free From Broke (Mar 3 2010) Career Management , CEO Leadership

...s, customers and the world at large. 5. Put People First. “The business of business is people” said Southwest Airlines founder Herb Kelleher. We have a ton of technology yet less and less humanity. Yet let’s remember... (Read Full Article)

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I like this approach - very anthropological... - "Here's the deal...."

Explore Article "Here's the deal...." (Feb 5 2010) CEO Leadership

...y, Citi and Mastercard were built by focusing on this want, as were brands such as Harley-Davidson, Southwest, Nutrisystem and even Norwegian Cruise Lines. 6. To grow and become more. Humans, unlike animals, d... (Read Full Article)

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Explore Article TYPEARLS (Feb 5 2010) CEO Leadership , Entrepreneurship

...en I can’t find, I look for those who hate to lose” and it’s Herb Kelleher, Former Chairman and CEO Southwest Airlines in the US (one of the most successful airlines in America history), who said “It’s difficult to cha... (Read Full Article)

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7 Ps of Branding - Fotis Alexandrou geeky adventures

Explore Article Fotis Alexandrou geeky adventures (Dec 13 2009) CEO Leadership

...d according to Interbrand/BusinessWeek, and a B2B brand) during the recessionary early 1990s and Southwest Airlines after 9/11 are examples of brands that never wavered from their long-range strategic compasses and ... (Read Full Article)

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The one style of leadership

Explore Article acleareye.com (Oct 26 2009) Career Management , CEO Leadership

...uot;Empathetic leadership under founder Herb Kelleher and current CEO Gary Kelly is the reason that Southwest Airlines ( LUV - news - people ) even today has some of the happiest flight attendants in the skie... (Read Full Article)

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Explore Article brandingstrategyinsider.com (Sep 28 2009) CEO Leadership

...this lesson. There is no greater leader in the airline business than Herb Kelleher, the chairman of Southwest Airlines. He has become the king of the low-fare, short-haul airline business. Year after year this airline ...... we were encouraging him to buy one of the East Coast shuttles up for sale. It would instantly make Southwest a big player in the East. He thought a minute and said, “I sure ... (Read Full Article)

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