CMO

0 Comments Leave a Comment

1-10 of 10
Categories:
Areas of Interest: Career Management, CEO Leadership, Entrepreneurship, Ethics, Women CEOs

About CMO

Chief Marketing Officer (CMO) is a corporate title referring to an executive responsible for various marketing in an organization. Most often the position reports to the chief executive officer.

With primary or shared responsibility for areas such as sales management, product development, distribution channel management, public relations, marketing communications (including advertising and promotions), pricing, market research, and customer service, CMOs are faced with a diverse range of specialized disciplines in which they are forced to be knowledgeable. This challenge is compounded by the fact that the day-to-day activities of these functions, which range from the highly analytical (eg. – pricing and market research) to highly creative (advertising and promotions), are carried out by subordinates possessing learning and cognitive styles to which the CMO must adapt his or her own leadership style.

Beyond the challenges of leading their own subordinates, the CMO is invariably reliant upon resources beyond their direct control. That is to say, the priorities and/or resources of functional areas outside of marketing such as production, information technology, legal, and finance have a direct impact on the achievement of marketing objectives. Consequently, more than any other senior executive, the CMO must influence peers in order to achieve their own goals. Clearly, this necessity to lead peers compounds the complexity of challenge faced by the CMO.

Quotes about CMO

  1. “ While the high-turnover rate of individuals in the CMO role continues to be troubling, assuming CEOs are rational actors, this research seems to quantitatively contradict anecdotal suggestions that marketing's seat in the C-suite is in question ”
    In New Research Shows Increasing Frequency of the CMO Role

  1. Mentioned In 10 Articles

  2. 'Why can't CIOs be CEOs?'

    Explore Article ciol.com (Jan 22 2010) CEO Leadership

    ...ion, a CIO is in a different position. Every CXO has his own function and domain, be it a CFO, or a CMO. But a CIO knows all implications of a business. I would say – why can't CIOs be CEOs or business l... (Read Full Article)

    Comment on Article Mentions:   CMO   CFO   CIO

  3. When Will CMO Heads Roll?

    Explore Article ClickZ (Jan 21 2010) CEO Leadership

    When Will CMO Heads Roll? .... The inertia of advertising budget allocation by channel is amazingly strong and it takes a strong CMO or a major event or change to create the imperative to change allocations between media types. It's... (Read Full Article)

    Comment on Article Mentions:   CMO   CEO   Chairman

  4. How Much Time Should CEOs Devote to Customers? : Business Management

    Explore Article Business Management (Dec 22 2009) CEO Leadership

    ...EOs have not come up the ranks through marketing or sales. At the same time, in many companies, the chief marketing officer position turns over every two years. ... Posted on Tuesday, December 22, 2009 Filed under John Quel... (Read Full Article)

    Comment on Article Mentions:   CMO   CEO   AG Lafley

  5. How to Survive the Thankless CMO Job

    Explore Article itbusinessedge.com (Dec 16 2009) CEO Leadership

    ...ers (CMOs) like Tiger Woods goes through girlfriends. I’ve often thought that the first thing a new CMO should do is begin looking for the next job because, chances are, this one won't last long. Marketi... (Read Full Article)

    Comment on Article Mentions:   CMO   CEO   Harvard Business Review

  6. 7 Ps of Branding - Fotis Alexandrou geeky adventures

    Explore Article Fotis Alexandrou geeky adventures (Dec 13 2009) CEO Leadership

    ...ing commitment to long-term brand building. The mission of the moment is driven by the CFO, not the CMO, and calls for cost-cutting and short-term revenue-generating activities represent the only immedia... (Read Full Article)

    Comment on Article Mentions:   CMO   CEO   CFO

  7. Why CEOs Fail

    Explore Article itbusinessedge.com (Dec 9 2009) CEO Leadership

    ...If a CEO doesn’t at least understand the basics of marketing, they don’t know what to look for in a CMO or how to fund the function adequately. Even if they get someone good, without funding the person c... (Read Full Article)

    Comment on Article Mentions:   CMO   CEO   Cisco

  8. New Research Shows Increasing Frequency of the CMO Role

    Explore Article prweb.com (Nov 18 2009) CEO Leadership

    ...appears to indicate that, despite the volatility that sometimes surrounds the position, the role of Chief Marketing Officer (CMO) is being created with increasing frequency among publicly-held companies. This finding is the resu... (Read Full Article)

    Comment on Article Mentions:   CMO   Beijing   Atlanta

  9. Zapped by Zappos – Learnings from CEO as CMO Tony Hsieh « Randall ...

    Explore Article Randall Beard’s Blog (Nov 9 2009) CEO Leadership

    Zapped by Zappos – Learnings from CEO as CMO Tony Hsieh « Randall ... The best CMO is a CEO who believes in Marketing. By this definition, Tony Hsieh, CEO of Zappos.com, must be one... (Read Full Article)

    Comment on Article Mentions:   CMO   CEO   Tony Hsieh

  10. How to progress from CMO to CEO – advice from Spencer Stuart ...

    Explore Article Mark Sherrington.com (Oct 26 2009) CEO Leadership

    ...d published their findings. We have it on good authority that one of the people they interviewed, a CMO who has become a highly successful CEO, is my old mate, Martin Glenn. The full article is available... (Read Full Article)

    Comment on Article Mentions:   CMO   CEO

  11. 28 Reasons Why Ceo's are afraid of Social Media | Maverick Digital

    Explore Article MAVERICK (Sep 26 2009) CEO Leadership

    28 Reasons Why Ceo's are afraid of Social Media | Maverick Digital ...30% of the digital operating budget to Social? That’s crazy… and plus what am I going to say to the CMO when he asks why we are doing it, and then follows up by asking me to explain the strategy to him. ... (Read Full Article)

    Comment on Article Mentions:   Social Media   CMO   CEO

1-10 of 10