Articles mentioning both Southwest Airlines and McKinsey & Co.

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  1. 7 Ps of Branding - Fotis Alexandrou geeky adventures

    Explore Article Fotis Alexandrou geeky adventures (Dec 13 2009)

    ...d according to Interbrand/BusinessWeek, and a B2B brand) during the recessionary early 1990s and Southwest Airlines after 9/11 are examples of brands that never wavered from their long-range strategic compasses and ... (Read Full Article)

    Comment on Article Mentions:   CMO   CEO   CFO

  2. Management Consulting: Help or Hazard?

    Explore Article brandingstrategyinsider.com (Sep 28 2009)

    Management Consulting: Help or Hazard? ...this lesson. There is no greater leader in the airline business than Herb Kelleher, the chairman of Southwest Airlines. He has become the king of the low-fare, short-haul airline business. Year after year this airline ...... we were encouraging him to buy one of the East Coast shuttles up for sale. It would instantly make Southwest a big player in the East. He thought a minute and said, “I sure ... (Read Full Article)

    Comment on Article Mentions:   Jack Welch   Southwest Airlines   Sears

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