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Organizations in the News
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7 Ps of Branding - Fotis Alexandrou geeky adventures
Explore Article Fotis Alexandrou geeky adventures (Dec 13 2009)
...d according to Interbrand/BusinessWeek, and a B2B brand) during the recessionary early 1990s and Southwest Airlines after 9/11 are examples of brands that never wavered from their long-range strategic compasses and ... (Read Full Article)
Comment on Article Mentions: CMO CEO CFO
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Management Consulting: Help or Hazard?
Explore Article brandingstrategyinsider.com (Sep 28 2009)
...this lesson. There is no greater leader in the airline business than Herb Kelleher, the chairman of Southwest Airlines. He has become the king of the low-fare, short-haul airline business. Year after year this airline ...... we were encouraging him to buy one of the East Coast shuttles up for sale. It would instantly make Southwest a big player in the East. He thought a minute and said, “I sure ...
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Comment on Article Mentions: Jack Welch Southwest Airlines Sears







Recent Comments
Taariq Lewis » 10 Reasons Greedy Jerks make the Worst Leaders by @jonicarley
An excellent piece on how not to be a jerk!
DrJoni » How to be an Unflappable CEO
Unflappability requires centeredness - presence comes from having strength at the core. You can't be ...
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