Articles mentioning both CFO and Harvard Business Review

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Areas of Interest: Career Management, CEO Leadership, Entrepreneurship, Ethics, Women CEOs

  1. 7 Ps of Branding - Fotis Alexandrou geeky adventures

    Explore Article Fotis Alexandrou geeky adventures (Dec 13 2009) CEO Leadership

    ...ng a diminishing commitment to long-term brand building. The mission of the moment is driven by the CFO, not the CMO, and calls for cost-cutting and short-term revenue-generating activities represent the...... the quality and experience customers expect or need (despite across-the-board corporate cutbacks). Harvard Business School professor John Quelch also recommends investing in opportunistic, focused market research since the... (Read Full Article)

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  2. Overpromoted and Over His Head

    Explore Article Voices (Oct 29 2009) CEO Leadership

    ...ten off more than he can chew? Editors' Note: This case study will appear in a forthcoming issue of Harvard Business Review, and your comments will be considered for publication in the magazine. We'll email you if your comm...... had every reason to be. Sam Choi, the head of human resources, gave him a sympathetic grin. The CFO, Richard Wells, looked annoyed, but whether at the article or at Dan ... (Read Full Article)

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