No. 1: The Breakthrough Value Proposition

BusinessWeek (Nov 6 2009) CEO Leadership

Categories:
Areas of Interest: Career Management, CEO Leadership, Entrepreneurship, Ethics, Women CEOs

Quotes

  1. “ The goal is to meet or exceed a customer's cooking and service expectations. ”
    By Selim A. Bassoul
  2. “ This creates an internal incentive for us to ensure that premium quality is built into everything we do: engineering, production, installation and service. ”
    By Selim A. Bassoul

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Authors


  1. No. 1: The Breakthrough Value Proposition When I moderate CEO panel discussions on The 7 Essentials, the CEOs invariably make practical suggestions that stun the audience. "Why didn't I think of that?" or "I am going to try that tomorrow!" are candid responses I frequently hear. There is one panel discussion that really stands out for me that proves how a company can achieve exceptional growth by focusing on delivering a highly differentiated, valuable set of benefits (Read Full Article)

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